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Check Check: A Practical Guide to Catching Naming Disasters Before Your Clients Do

$50.00

This is THE namer’s desktop search handbook.

Check Check: A Practical Guide to Catching Naming Disasters Before Your Clients Do is a 40-page digital guide packed with everything you need to better evaluate a name’s potential risk using a search engine.

A name that clears a preliminary trademark screening can still fail in the real world. This guide teaches you how to perform a deep-dive investigation using search engines to uncover the results that could stand between you and your fave name.

What it covers:

  • An overall conflict search workflow: Learn the Conflict Search Order of Operations to understand where desktop searches fit into your overall due diligence strategy

  • Setting up your search: From confirming your keywords to designing your spreadsheet to capturing everything as you go

  • Risk assessment: Learn about different types of risks

  • Spreadsheet power tools: Includes custom formulas to build your own spreadsheet: auto-populate dot com URLs, Wikipedia search links, and instant acronym checks

  • Navigating search discussions: Learn to frame your findings in presentations so your due diligence is clear and your clients understand their remaining responsibilities

This is THE namer’s desktop search handbook.

Check Check: A Practical Guide to Catching Naming Disasters Before Your Clients Do is a 40-page digital guide packed with everything you need to better evaluate a name’s potential risk using a search engine.

A name that clears a preliminary trademark screening can still fail in the real world. This guide teaches you how to perform a deep-dive investigation using search engines to uncover the results that could stand between you and your fave name.

What it covers:

  • An overall conflict search workflow: Learn the Conflict Search Order of Operations to understand where desktop searches fit into your overall due diligence strategy

  • Setting up your search: From confirming your keywords to designing your spreadsheet to capturing everything as you go

  • Risk assessment: Learn about different types of risks

  • Spreadsheet power tools: Includes custom formulas to build your own spreadsheet: auto-populate dot com URLs, Wikipedia search links, and instant acronym checks

  • Navigating search discussions: Learn to frame your findings in presentations so your due diligence is clear and your clients understand their remaining responsibilities

Check Check: Google Sheets Desktop Search Template (ADD ON)
$25.00

Good to know:

No Refunds: Due to the digital nature of this product, all sales are final.

Informational Use Only: This guide is provided for general informational purposes only. It is not intended to be a substitute for professional legal, financial, or business advice.

No Guarantees of Results While this process is designed to catch “naming disasters,” the author and publisher cannot and do not guarantee that any name discovered or analyzed using these methods is totally “safe” for use. Reliance you place on this information is strictly at your own risk.

Not a Trademark Search: This book teaches a desktop search process, which is not a substitute for a professional trademark search conducted by a lawyer.