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Truth in Trademarks_Vol5_ The Little Book of Genericide.png

Truth in Trademarks, Volume 5: The Little Book of Genericide

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Volume 5 of Wild Geese Studio's Truth in Trademark series (written in partnership with Julie MacDonell, the CEO of Haloo and a senior-level trademark and intellectual property lawyer) ventures into the scary, but avoidable, realm of genericide. Learn what it is, how it happens, and how you can keep it from happening to your brand name.

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Volume 5 of Wild Geese Studio's Truth in Trademark series (written in partnership with Julie MacDonell, the CEO of Haloo and a senior-level trademark and intellectual property lawyer) ventures into the scary, but avoidable, realm of genericide. Learn what it is, how it happens, and how you can keep it from happening to your brand name.

Volume 5 of Wild Geese Studio's Truth in Trademark series (written in partnership with Julie MacDonell, the CEO of Haloo and a senior-level trademark and intellectual property lawyer) ventures into the scary, but avoidable, realm of genericide. Learn what it is, how it happens, and how you can keep it from happening to your brand name.