Replay of a webinar Naming for Everyone hosted with Transatlantic Translations on 3/27/25.

We cover:

• Why we check for disastrous meanings in the first place, and why and when you might want to go a bit deeper

• How to navigate client and stakeholder conversations about why checks for disastrous meanings and impossible pronunciation should be part of every project

• Where naming disaster checks should fall in your timeline

• What a language evaluation might look like

• A live demo of Transatlantic Translations’ BrandAid tool, which makes requesting a naming disaster check from in-country linguists easier than you could ever possibly imagine