Formerly The Essentials of Naming

Get an intro to what you must know to start, run, and complete a naming project successfully.

The cost of a naming mistake can be anything from time and money to lasting damage to a brand. But a job well begun is half done.

Learn the absolute essentials for what it takes to make a naming project successful:

• What a name is (or can be)

• What makes a name a good name

• A clear roadmap for most naming journeys

• The types of conflicts that can keep a name from succeeding in the market

May 28 and 29 | 8 am to 9:30 am Eastern

Two 90-minute classes

$250

See the classes page for a more detailed class description and details about all classes in the Naming for Newer Namers series.